As competition for grants steadily increases you need to expand your fundraising efforts. I can help you build your community. I can help you raise more money from your individual donors.
I am a fundraising and communications expert specializing in digital strategies for arts and humanitarian organizations, with 15 years experience and a passion for helping organizations tell their stories, grow their donor lists, and engage audiences in their work.
I am presently working with Musicians without Borders and have room for two more clients.
American Near East Refugee Aid (ANERA) Director of Online Giving and Direct Mail October 2007 – April 2012
Instituted online list-building strategy, growing list from 1,200 names to 43,000 in three years.
Designed and implemented the “Leadership Challenge Fund” in December 2011, leveraging gifts from major donors for smaller donations online. Raised more than $400,000.
Successfully executed ANERA’s first-ever matching gift campaign for end-of-year 2009, exceeding goal of $100,000 by more than $30,000.
Converted monthly donor program to an online platform.
Designed overall online communications strategy; oversaw budget; managed IT, print and online service providers.
Identified and applied for Google Grant, securing $10,000 per month in online advertising.
Human Rights Campaign Online Fundraising Manager/Membership Analyst November 2005 – October 2007
Managed online fundraising strategy implementation and the integration between online and offline database of more than 750,000 subscribers.
In 1.5 years grew online list from 600,000 subscribers to more than 750,000.
Developed online strategy for national fundraising appeals and action alerts in coordination with the direct marketing team and the political department.
Awarded “Employee of the Quarter” for work during the 2006 mid-term elections (HRC was ranked 2nd most effective political organization in the 2006 mid-term elections by National Review).
DCM, Inc. Fundraising/Marketing Consultant January 2005 – November 2005 Manager of Training & Recruitment June 2002—April 2004
Developed and implemented the recruitment, placement, orientation, and training programs for new managers and evaluated existing managers.
Planned campaigns and built income projections.
Audited management of fundraising and subscription sales campaigns for DCM clients: Baltimore Symphony, San Francisco Symphony and Performing Arts Calling Center.
Conceived of, and implemented a resource sharing forum of 30+ managers and administrative staff from across the country to meet in-person.
Created the “DCM Manager Resource Guide” and created a monthly newsletter, “Campaign Notes.”
Los Angeles Opera DCM, Inc. Campaign Director February -June 2002
Established the 02/03 Subscription Sales Campaign and led the calling team to the $1.5 million subscription sales goal.
Trained and prepared the next campaign manager and managed the transition.
New York City Opera DCM, Inc. Campaign Director January 2001-February 2002
Designed the 2001/2002 Subscription Sales Campaign, recruited staff and launched new campaign and surpassed goal of $1.1 million in subscription sales revenue.
Performing Arts Calling Center DCM, Inc. Director February 2000- January 2001
Oversaw the development and implementation of fundraising and marketing campaigns for major arts organizations across the United States, managing a staff of 55 callers and 10 administrative staff.
San Francisco Opera DCM, Inc. Campaign Manager February - September 1999
Managed the 1999/2000 Subscription Sales Campaign of $1.3 million.
Minnesota Orchestra Group 121 Campaign Manager September 1998 – January 1999
Managed $1.2 million Winter Fundraising Campaign, recruited and trained 25 representatives on the Moon Fire automated dialing system.
Seattle Opera Association Campaign Manager February 1996 – August 1998
Managed staff of 12 fundraising and sales associates for Seattle Opera’s in-house telemarketing campaigns and surpassed fundraising and subscription sales goals.